HESTL EdCON26

With over a billion active users and an algorithm that adapts to our behavior faster than we can double tap, TikTok has become one of the most powerful sources of information for today’s learners. It is also one of the most persuasive. In this session, we will explore how short-form video blends entertainment, emotion, and perceived authenticity to make even mis-, dis- and mal-information feel true. Together, we will unpack how TikTok’s design turns attention into profit and what that means for developing credibility skills in young people.